In the 1980’s – and into the 1990’s – the dominant word processing program was WordPerfect, with more than 50% of the worldwide market. However, by 2000 Microsoft Word had taken over 95% of the market share. One needs to adapt quickly. My suggestion is that even if you use dedicated web programmers, you should be able to make modifications yourself to your website personally.
The core of any financial planning firm that is worth its salt is the ability to mathematically model alternative options to evaluate optimal paths for the client. This again means your website must have the functionality to assist in achieving this. NetActuary is assisting by making white label calculators available. A total rewrite is nearing completion. More than forty thousand lines of code have been written.
The purpose of this blog is to highlight the HTML you need to link into this resource. The first thing to note is that the URL (uniform resource locator) can have a “query string”. We use this on the end of a calculator link to note information about what branding to effect i.e. ?ID=companycode.
The next bit of HTML you need is an ability to create a hyperlink – a link from one page to another. This is the <a> tag. It looks like this:
<a href = “https://netactuary.com.au/calculators/WLdefault.aspx”>OurCalculators </a>
Other attributes can be embedded in the <a> tag. A very useful one is to include target = “_blank”. This causes the calculator to be opened in a new window. So, when the user closes the calculator, your website is still visible.
For the next week or two we will be working progressively with our white label clients to ensure they have all links working and have considered which of the new capabilities they would like to implement.